Women Take Control: 34% Now Own Cryptocurrency, Up from 29%

• A new report by eToro reveals that 34% of women now own cryptocurrency, up from 29% in the previous quarter.
• The report found that among cryptocurrency investors, the most popular reason for doing so is the opportunity to make high returns.
• A survey released by BlockFi in October 2022 found that women were still bullish on crypto, with 22% of respondents still open to buy bitcoin and altcoins in 2023.

Cryptocurrency adoption among female retail investors is on the rise according to a recent report released by eToro, a popular social trading platform. The Retail Investor Beat Q4 2022 report surveyed 10,000 retail investors across 13 countries and 3 continents and revealed that 34% of women now own cryptocurrency, up from 29% in the previous quarter. This makes digital assets the most widely owned asset class among women after cash.

The survey provides insight into the mindset of retail investors, revealing that the most popular reason for investing in cryptocurrencies is the opportunity to make high returns. Many also believe in the power of blockchain technology and think that cryptocurrencies are a transformative asset class. This rise in cryptocurrency adoption is significant, as it suggests that crypto is succeeding where traditional financial markets have sometimes failed to bring more women to the table.

The survey by eToro is not the only one that supports the growing adoption of digital assets among the female population. A survey released by BlockFi, a popular crypto lender, in October 2022 found that women were still bullish on crypto despite the challenges plaguing the market at the time. The survey showed that women still see crypto as a good investment vehicle, with 22% of respondents stating that they were still open to buy bitcoin and altcoins in 2023, and one in 10 women having chosen crypto as their first investment.

As the industry continues to mature, more and more women are becoming interested in cryptocurrencies and the potential they offer. This is largely due to the fact that digital assets are becoming more accessible to the average person, with many services now offering easy-to-use platforms for buying and selling digital currencies. And with the increasing number of educational resources available, more women are feeling confident about investing in cryptocurrency.

This increased adoption of cryptocurrency among female investors is not only good for the industry, but also for women. The report by eToro shows that women are making more informed decisions when it comes to investments, which can lead to better financial outcomes. Furthermore, it is also helping to break down traditional gender norms, as women are becoming more confident in investing in traditionally male-dominated asset classes.

Overall, the trend of increasing cryptocurrency adoption among women is a positive sign for the industry and suggests that more women are now feeling empowered to take control of their financial futures. As the cryptocurrency space continues to mature, it is likely that we will see more women taking part in the industry and taking full advantage of the opportunities that digital assets have to offer.

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